Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

This article analyzed the production and marketing activities of the Agricultural Co-operatives Association established …-operatives Association, Takedate-kumiai had been highly evaluated for its business marketing across the nation, and had built a brand name …

of suitable marketing policy, corporate and personal management and successful business negotiation. …

The article focuses on cooperation of enterprises while performing their innovation activities. Many firms face various …