This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea … prezentate au ca element central un criteriu de structurare interna a compartimentelor de marketing care asigura o orientare …