Multi-national companies introduce centralized or centrally administered ERP systems to cope with challenges of globalization. Introduction of such systems need careful planning. The planning should take not only the project and its deployment into consideration. Very important are the support...

The book deals with theoretical concepts and ways of practical implementation of information sytems in companies. A successful information system project has to be based on the information strategy of the company. Taking the business strategy into consideration the information system value for...

This paper deals with the new strategies in management of innovations, particularly the strategy of differentiated complexity of innovations. It explains how to manage and apply rationalization innovations, incremental innovations and radical innovations. It is always necessary to apply proper...

The aim of this article is to inform about the application of modern approaches into management, mainly management of change. Modern approaches involve the application of some ideas of system theory, some ideas of biology, cybernetics and entropy.

The aim of this paper is to analyze and systematic theoretical findings which are based on Porter´s Generic Chain of Values in regards to the area of supporting activities. Supporting activities were long time at the margin of interest, both social and economic. Today, they represent important...

The text describes the basic decision making task of trader concerning private labels - decision on building private label assortment in certain product category and decision on private label range in circumstances of limited space at trader´s disposal. The text works up (on basis of Direct...

The consumer cooperatives have the longtime tradition and perspective in the world. The Czech consumer cooperatives have been gone through a favourable time periods and a less favourable time periods in their history. This article presents the main problematic spheres of current cooperative...

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...