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Akceptace internetové reklamy uživateli v České Republice

Madleňák, Radovan; Švadlenka, Libor - In: E + M ekonomie a management 12 (2009) 1, pp. 98-107

Persistent link: https://www.econbiz.de/10003935531

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

Persistent link: https://www.econbiz.de/10009398892

Nástroje zkoumání d°usledk°u systémových opatření na chování subjekt°u podnikové sféry

Barnet, Miloš (contributor) - 1990

Persistent link: https://www.econbiz.de/10000819543

Human Potential Development : 13th International Scientific Conference

Włodarczyk, Edward (contributor); … - International Scientific Conference Human Potential …; … - 2016

Persistent link: https://www.econbiz.de/10011549989

2. European Management Congress CECIOS 1990 East Meets West : [Sv.] 6: Výchova manažerů a poradenství pro řízení

European management congress "East meets west" <1990, Prag> - 1990

Persistent link: https://www.econbiz.de/10011713607

Analýza podpor marketingové činnosti využívaných firmami v České Republice

Hommerová, Dita; Králová, Lenka - In: E + M ekonomie a management 12 (2009) 3, pp. 77-90

Persistent link: https://www.econbiz.de/10003935574

Learning Process and Transparency of Central Bank

Holinka, Tomáš - In: Politická ekonomie 2010 (2010) 4, pp. 458-470

Learning process is a new approach of filling the gap between adaptive expectations and rational expectations. Private agents are learning new information and adjust their expectation about the inflation and output gap. Central bank transparency is one of the key factors of learning by private...

Persistent link: https://www.econbiz.de/10008564640

Intercultural Differences in International Business Negotiation and Enterprise

Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157

of suitable marketing policy, corporate and personal management and successful business negotiation. …

Persistent link: https://www.econbiz.de/10005036412

Integration of Marketing and Logistic Criteria in Segmentation of B2B Market

Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Persistent link: https://www.econbiz.de/10009398924

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

Persistent link: https://www.econbiz.de/10009398927