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Organizational rationalization and innovation: Vertical integration and multidivisional organization
Mahoney, Joseph Timothy - 1989
This thesis maintains that transaction cost analysis provides a well grounded theoretical foundation for strategic management research. The paradigmatic issues involve vertical integration theory, the evolution of vertical integration in the American enterprise, diversification and the...
Persistent link: https://www.econbiz.de/10009438454
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Impact of front-end loading on construction project cash-flows: A mathematical approach for determination of unit prices in bidding
Cheng, Tao-ming - 1996
There exists increasing competition in the construction industry, forcing contractors to be more cautious in calculating the mark-up for a project. For most contracts, the percent-markup is limited up to a certain range. In a tight bidding environment, the general tendency is even to...
Persistent link: https://www.econbiz.de/10009430376
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Determinants of profitability in international industries
Savara, Arun Madan - 1989
This study empirically examined relationships between performance and the international strategy of the firm in multidomestic and global industries. The performance measures used were expert rating, sales growth, return on assets, return on sales, sales to asset ratio, return on equity and stock...
Persistent link: https://www.econbiz.de/10009430580
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Multipoint competition, market rivalry and firm performance: A test of the mutual forbearance hypothesis in the United States airline industry, 1984--1988
Gimeno, Javier - 1994
This dissertation tests the effects of multimarket competition on the rivalry experienced by firms in their market positions, and on their financial performance. Sixteen hypotheses were tested in a sample of competitors in 3,171 city-pair markets during 1984-1988. A simultaneous equation model...
Persistent link: https://www.econbiz.de/10009430868
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A statistic for measuring response model performance: Determining the significance of the gains chart
Greene, Henry J - 2005
Different statistical measures have been utilized in direct marketing to assess response models. The environment … marketers use descriptive statistics. Large files are summarized into small groupings. Category response rates are converted …; there are no inferential tests associated with these statistics, which can be used to address reliability or model equality …
Persistent link: https://www.econbiz.de/10009467747
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Measuring reverse cannibalization: Strategic implications for category and product line management
Kashyap, Rajiv - 1997
of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …
Persistent link: https://www.econbiz.de/10009467779
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Exploration of retail patronage influences: Developing a discount store patronage model
Choi, Soonhwa - 2000
Despite acceptance and attractiveness of discount retailing, no comprehensive patronage model for discount retailing has been developed. The primary purpose of this research was to develop a general model of retail patronage and to empirically test the relationships proposed in the model in the...
Persistent link: https://www.econbiz.de/10009430818
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Three essays on retailing
Wang, Yusong - 2002
. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …
Persistent link: https://www.econbiz.de/10009438876
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The nature of competition in electronic distribution of air travel
Hann, Il-Horn - 2000
This dissertation analyzes specific issues in the distribution of air travel. In three separate chapters, I analyze (1) the nature competition among online travel agents, (2) travel agent commission overrides as an explanation of dispersion in quoted ticket prices and (3) the response of a...
Persistent link: https://www.econbiz.de/10009439130
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Essays on me-too brands
Sinapuelas, Ian Clark - 2007
Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the … entry and brand equity literatures, this research examines the effectiveness of different marketing strategies used by me …
Persistent link: https://www.econbiz.de/10009430380