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~language:"deu"
~person:"Braitmayer, Oliver"
~subject:"Lizenz"
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Lizenz
Brand management
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Decision
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Entscheidung
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Licence
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Markenführung
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Marketing management
2
Marketingmanagement
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Braitmayer, Oliver
Kruse, Jörn
5
Lindstädt, Hagen
5
Bader, Martin A.
4
Erber, Georg
4
Nett, Lorenz
4
Gassmann, Oliver
3
Gull, Daniel
3
Lichtenthaler, Ulrich
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Nippel, Peter
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Pausenberger, Ehrenfried
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Stumpf, Ulrich
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Winker, Peter
3
Blümelhuber, Christian
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Brandt, Stefanie
2
Böll, Karin
2
Dick, Oskar
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Ebber, Nicole
2
Ehrenfeld, Hildebert
2
Emler, Matthias
2
Felder, Stefan
2
Frank, Katja
2
Gauß, Nicolas
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Gottschalk, Matthias
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Graichen, Patrick
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Groß, Michael
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Hentschel, Mark
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Koller, Hans
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Kollmer, Holger
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Kooths, Stefan
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Kröger, Fritz Jürgen
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Kutz, Oliver
2
Lantzsch, Katja
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Linde, Frank
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Lutz, Rainer
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Machulik, Mario
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Mittag, Heiko
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Moses, Heike
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Requate, Tilman
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Rübig, Paul
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000984467
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Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000655967
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