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~language:"deu"
~person:"Fritz, Wolfgang"
~subject:"Marketing management"
~type_genre:"Working Paper"
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Der vergleichende Warentest als Herausforderung für das strategische
Marketing
von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
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