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Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]
Powell, Sarah
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Ghauri, Pervez N.
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2010
Persistent link: https://www.econbiz.de/10008732389
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Consumer ethnocentrism and lifestyle orientations in an emerging market economy
Kaynak, Erdener
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Challenges and solutions for international marketing …
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(pp. 53-72)
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1998
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