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Japan als Marke : die Nutzung kultureller Faktoren in japanischen Vermarktungsstrategien
Eichhorn, David
- In:
Japan ... : Politik, Wirtschaft und Gesellschaft
(
2008
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pp. 187-216
Persistent link: https://www.econbiz.de/10015152423
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Nutzung und Nutzen kultureller Affinität in der Marketingkommunikation - das Fallbeispiel Japan -
Eichhorn, David
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2019
Persistent link: https://www.econbiz.de/10012104596
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