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Teure Launen
Chen, Jing
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Demers, Elizabeth
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Lev, Baruch
- In:
Harvard-Business-Manager : das Wissen der Besten
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Persistent link: https://www.econbiz.de/10010205417
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Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.
;
Chitturi, Pallavi
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 181-198)
.
2010
Persistent link: https://www.econbiz.de/10003909914
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