The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...

Motive beim Weinkonsum - Unterschiede zwischen deutschen und ukrainischen Konsumenten von Astrid Lucie Rewerts IAMO 2009 Inhaltsverzeichnis Zusammenfassung ...