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E-Business, M-Business und T-Business : digitale Erlebniswelten aus Sicht von Consulting-Unternehmen
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
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Neue Dienste als Chance im Mobile Commerce
Pech, Eckart
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Brodie-Smith, Justin
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Ha, Sung
- In:
Management-Handbuch Electronic Commerce : Grundlagen, …
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(pp. 55-64)
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2001
Persistent link: https://www.econbiz.de/10001572663
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Mobile Marketing - Chancen und Erfolgsfaktoren des mobilen Mediums als Direktmarketing-Instrument der Zukunft
Ettelbrück, Bernd
;
Ha, Sung
- In:
E-Business, M-Business und T-Business : digitale …
,
(pp. 113-132)
.
2003
Persistent link: https://www.econbiz.de/10001770338
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