Kim, Ju-Young; Natter, Martin; Spann, Martin - Universität <Frankfurt, Main> / Lehrstuhl für … - 2010
Pay-What-You-Want (PWYW) is a participative pricing mechanism which is characterizedby the fact that consumers have maximum control over the price they pay. We discuss thebusiness relevance of PWYW and extend the findings of Kim et al. (2009) using latentclass regression. Two different classes...
