Das Arbeitsbuch liefert eine kurze theoretische Rekapitulation aller relevanten Themengebiete der grundlegenden Statistik eines Bachelorstudiengangs, darauf folgend enthält das Buch im Hauptteil eine breite Zusammenstellung von Übungsaufgaben (MC, Verständnis-, Rechen- und Transferaufgaben)...

Obwohl Konsumenten ihrem Wunsch nach Luxusmode heute vermehrt mit Secondhand-Gütern gerecht werden, sei es aus einem Bedürfnis nach Nachhaltigkeit heraus oder aus anderen Gründen, sind bislang wenige Luxusmodemarken mit eigenen Secondhand-Plattformen in diesem Markt aktiv. Der vorliegende...

Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the NutriScore, the nudging principle is used to...

The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

Regarding their Goal orientation people can be divided into those that strife to enhance their skills (learning goal orientation / LGO) and those that aim to demonstrate their advanced skills (performance-approach goal orientation / PApGO) or hide their inferior skills (performance-avoidance...