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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Bewertung von Prepaid-Paketen nach dem Preis-Leistungs-Verhältnis : ein DEA-Ansatz für klassierte Daten
Despotis, Dimitris K.
;
Smirlis, Yiannis G.
;
Jablonsky, Josef
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 247-259)
.
2006
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