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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
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Zum Einfluss von Nahrungsmittelplatzierungen in Unterhaltungsfilmen auf das Essverhalten und die Markeneinstellungen von Kindern
Matthes, Jörg
;
Naderer, Brigitte
- In:
Innovation der Persuasion : die Qualität der Werbe- …
,
(pp. 59-74)
.
2014
Persistent link: https://www.econbiz.de/10014573941
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