Schulze Schwering, Dorothee; Huchtemann, Jan-Philipp; … - In: German Journal of Agricultural Economics (GJAE) 69 (2020) 3, pp. 200-218
Personal selling has become even more important as companies are moving towards service- und solution oriented businesses with a strong customer focus. Today, the performance measurement of sales perosnnel goes far beyond quantitative performance indicators und increasingly focuses personal...