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~language:"eng"
~language:"fra"
~language:"vie"
~person:"Kotler, Philip"
~subject:"Marktforschung"
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Marktforschung
Marketing
169
Marketingmanagement
62
Marketing management
53
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22
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22
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20
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20
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20
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17
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Kotler, Philip
Malhotra, Naresh K.
12
Birks, David F.
6
Green, Paul E.
6
Hruschka, Harald
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Lehmann, Donald R.
5
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5
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5
Sheth, Jagdish N.
5
Wind, Yoram
5
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4
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4
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4
Franses, Philip Hans
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Baumgartner, Hans
3
Beckman, Theodore N.
3
Bijmolt, Tammo H. A.
3
Boyd, Harper W.
3
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3
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3
Davidson, William R.
3
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3
Day, Ralph L.
3
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3
Duncan, Delbert J.
3
Farris, Paul W.
3
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3
Hackley, Christopher E.
3
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1
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1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
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1
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
2
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Marketing
decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10000576686
Saved in:
4
Marketing
decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
5
According to Kotler : the world's foremost authority on
marketing
answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
6
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
7
Legends in
marketing
: Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
Saved in:
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