relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology … Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really …, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism …

of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … sociology of religion. The article presents the causes of religious consumer society and the most frequent individual … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies …