"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a … more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for … navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing …

The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing …

'interroge sur la pertinence du marketing digital pour communiquer aux seniors.Vous avez coché au moins une proposition ? Ce livre … est fait pour vous !Le Silver marketing cible les consommateurs de plus de 50 ans. S'inspirant du marketing générationnel …

clarity of Martin's prose and the breadth of his vision."--Publishers Weekly"Marketing is ever-changing and The Third Screen … mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"--Jeffrey Hayzlett, best … edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one …

"A practical guide for inexperienced marketers who have to develop a marketing strategy. With technology being built … into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing … marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication …