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Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S. - 2004
Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...
Persistent link: https://www.econbiz.de/10010263301
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Consumer interests annual : ... annual conference of the American Council on Consumer Interests
American Council on Consumer Interests - Columbia, Mo. : ACCI - 40.1994 - 46.2000
Persistent link: https://www.econbiz.de/10000536855
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Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell; -2009: Thousand Oaks, … - 23.1994/95 -
Persistent link: https://www.econbiz.de/10000537731
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Market testing consumer products : a symposium
National Industrial Conference Board / Division of … - 1967
Persistent link: https://www.econbiz.de/10000539374
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Comparative longitudinal consumer information research in Germany and the United States
Thorelli, Hans Birger - 1977
Persistent link: https://www.econbiz.de/10000539799
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The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120
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$70 billion in the Black : America's Black consumers
Gibson, D. Parke - 1978 - A rev. and updated version of The $30 billion Negro
Persistent link: https://www.econbiz.de/10000548136
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Acquisition of the consumer role by adolescents
Moschis, George P. - 1978
Persistent link: https://www.econbiz.de/10000548137
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Do food stamp and other customers buy the same products in supermarkets?
Nelson, Paul Edwin - 1979
Persistent link: https://www.econbiz.de/10000531960
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The consumer and corporate accountability
Nader, Ralph (ed.); Carper, Jean (contributor) - 1973
Persistent link: https://www.econbiz.de/10000049759