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1
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.
;
Spence, Mark T.
-
2009
follow an ethnocentric approach when planning
marketing
activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino
marketing
adaptations …
marketing
strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Saved in:
2
Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D
;
Spence, Mark T
-
2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Saved in:
3
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.
;
Pentecost, Robin D.
;
Zlatevska, Natalina
-
2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Saved in:
4
EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS
Barone, Michael J.
;
Decarlo, Thomas E.
-
2003
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
Saved in:
5
Austrian Economics as a Basis for a General
Marketing
Theory
Broeckelmann, Philipp
-
2004
Im
Marketing
konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die
Marketing
-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das
Marketing
relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …
Persistent link: https://www.econbiz.de/10009467120
Saved in:
6
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important
marketing
tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
Saved in:
7
The role of customer-contact personnel in the
marketing
of a retail bank's services
Julian, Craig C
;
Ramaseshan, Balasubramanian
-
1994
Examines the role and importance of customer-contact personnel in the
marketing
of a bank's financial services and the … personal selling of services and their role and importance in the
marketing
of the bank's financial services. The results were …
Persistent link: https://www.econbiz.de/10009475228
Saved in:
8
French Fashion Industry: The Introduction of a Fashion Brand to the French Market
Thomas, Kristen
-
2009
create a business and
marketing
plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My
marketing
plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and
marketing
…
Persistent link: https://www.econbiz.de/10009455838
Saved in:
9
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
10
The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica
-
2011
psychological concepts in their
marketing
and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
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