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~language:"eng"
~person:"Franses, Philip Hans"
~subject:"Marketing management"
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Franses, Philip Hans
Kotler, Philip
53
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
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15
Keller, Kevin Lane
15
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9
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7
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7
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7
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6
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6
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5
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ECONIS (ZBW)
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Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
2
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
3
Modeling Dynamic Effects of the
Marketing
Mix on Market Shares
Fok, D.
;
Paap, Richard
;
Franses, Philip Hans
-
2012
of the
marketing
mix on market shares. A useful model to link market shares with
marketing
-mix variables, like price and …
Persistent link: https://www.econbiz.de/10014076333
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