In the 21st century the economic environment has been changing fast. To be successful company managements need a system. This system makes marketing costs measurable. If the costs are measurable, spendings will be more reasonable, and in this way marketing costs can be reduced. Of course, to set...

In our more and more globalised world, as a consequence of the cessation of commercial obstacles, the consumers are able to find more varied products coming from different countries, and this is exactly the case in the food market as well. Together with this, following the development of...