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Achieving subsidiary integration in international innovation by managerial "tools"
Keupp, Marcus Matthias; Palmié, Maximilian; Gassmann, … - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 213-239
Persistent link: https://www.econbiz.de/10008991310
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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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Why do transnational approaches to international innovation fail?
Keupp, Marcus Matthias; Gassmann, Oliver - In: Research in international business and finance 23 (2009) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10003844477
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Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry
Winterhalter, Stephan; Zeschky, Marco B.; Neumann, Lukas; … - In: Technovation : the international journal of … 66/67 (2017), pp. 3-13
Persistent link: https://www.econbiz.de/10011893118
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Coordination mechanisms for international innovation in SMEs : effects on time-to-market and R&D task complexity as a moderator
Palmié, Maximilian; Zeschky, Marco; Winterhalter, Stephan - In: Small business economics : an entrepreneurship journal 46 (2016) 2, pp. 273-294
Persistent link: https://www.econbiz.de/10011618677