Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13
marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …
