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~language:"eng"
~person:"Kaiser, Harry M."
~person:"Kirchgeorg, Manfred"
~subject:"Marketingtheorie"
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Marketing
Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
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