This paper aims to predict consumer acceptance of e-commerce by proposinga set of key drivers for engaging consumers in on-line transactions. The primary constructsfor capturing consumer acceptance of e-commerce are intention to transact andon-line transaction behavior. Following the theory of...

Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the...