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~language:"eng"
~person:"Rosengren, Sara"
~subject:"Advertising"
~subject:"Communication"
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Advertising
Communication
Werbung
26
Advertising effects
16
Werbewirkung
16
Consumer behaviour
10
Konsumentenverhalten
10
Creativity
5
Kreativität
5
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4
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4
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Rosengren, Sara
Kaiser, Harry M.
60
Eisend, Martin
47
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
35
Anderson, Simon P.
28
Saffer, Henry
26
Septianto, Felix
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Kind, Hans Jarle
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Okazaki, Shintaro
21
Gierl, Heribert
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Diehl, Sandra
19
Yoon, Hye Jin
19
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Prasad, Ashutosh
17
Terlutter, Ralf
17
Campbell, Colin L.
16
Carlson, Les
16
Dens, Nathalie
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Dave, Dhaval
15
Hackley, Christopher E.
15
Karray, Salma
15
Nelson, Jon P.
15
Choi, Yung Kyun
14
Hudders, Liselot
14
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Springer Fachmedien Wiesbaden
2
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
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Journal of advertising : official publication of the American Academy of Advertising
5
Advances in advertising research
4
Journal of advertising research
4
European Advertising Academy
3
International journal of advertising : the review of marketing communications
2
Research
2
Advertising in new formats and media : current research and implications for marketers
1
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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ECONIS (ZBW)
26
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1
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
6
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
7
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
10
How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
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