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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 21 (2011) 5, pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
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Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
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How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna; Steinmann, Sascha - In: Beyond sustainability, (pp. 122-137). 2014
Persistent link: https://www.econbiz.de/10010341249
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
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Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna - In: European retail research 24 (2010) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10008760375
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Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 18 (2008) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10003737311