Typical risk questionnaires aimed at helping advisors guide investors are deficient in five ways. First, each investor … has a multitude of risk tolerances, one for each goal and its mental account. Probes for one global risk tolerance miss … that multitude. Second, the links between answers to questions in risk questionnaires and recommended portfolio allocations …

tools used by financial advisors to assess and guide investors. These include risk questionnaires. Many investors who were … assessed as risk tolerant in 2007 and assigned portfolios heavy in equities dumped their equities in 2008 and 2009 and some … even dumped their advisors. In this paper, we attempt to examine the assessment of investors' risk tolerance and what …

is a portfolio of a normal investor, containing both winners and losers, and the investment behavior she revealed is … normal behavior, affected by cognitive biases and emotions. Martha Stewart's portfolio and her investment behavior offer …

utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to …

utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to … behavioral portfolio theory, where people's portfolio wants extend beyond high expected returns and low risk, such as wants for … just differences in risk—for example, by levels of social responsibility and social status.5. Markets are not efficient in …