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Sports marketing : a strategic perspective

Shank, Matthew D.; Lyberger, Mark R. - 2015 - 5. ed.

"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

Persistent link: https://www.econbiz.de/10010463983

Managing sport business : an introduction

Hassan, David (ed.) - 2018 - Second edition

Persistent link: https://www.econbiz.de/10011791031

Sport public relations and communication

Hopwood, Maria; Skinner, James; Kitchin, Paul - 2010 - 1. ed.

Persistent link: https://www.econbiz.de/10003904102

Managing sport business : an introduction

Trenberth, Linda (ed.); Hassan, David (contributor) - 2012

"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run … practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives … clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided …