Narrow search
Showing 1 - 10 of 314
Cover Image
Online ad auctions : an experiment
McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016
A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey-Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman, et al. (2007) seem to...
Persistent link: https://www.econbiz.de/10011429743
Cover Image
Online ad auctions : an experiment
McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016
A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey- Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman et al. (2007) seem to...
Persistent link: https://www.econbiz.de/10011433875
Cover Image
Estimation of beauty contest auctions
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
Cover Image
Reputation tapping
Rickard, Bradley J.; McCluskey, Jill J.; Patterson, … - In: European review of agricultural economics : ERAE 42 (2015) 4, pp. 675-701
Persistent link: https://www.econbiz.de/10011545483
Cover Image
An empirical analysis of factors affecting the bidding competition in an online auction : a comparison between English and buy-it-now auctions
Ho, Kevin K. W.; Yoo, Byungjoon; Yu, Seunghee - In: Journal of electronic commerce research : JECR 16 (2015) 4, pp. 329-341
Persistent link: https://www.econbiz.de/10011411261
Cover Image
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Cover Image
Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L.; Areni, … - In: Journal of retailing 92 (2016) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
Cover Image
Mechanism choice and the buy-it-now auction : a structural model of competing buyers and sellers
Bauner, Christoph - In: International journal of industrial organization 38 (2015), pp. 19-31
Persistent link: https://www.econbiz.de/10011486173
Cover Image
Online ad auctions : an experiment
McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016
Persistent link: https://www.econbiz.de/10011486313
Cover Image
The effect of competition on eBay
Newberry, Peter W. - In: International journal of industrial organization 40 (2015), pp. 107-118
Persistent link: https://www.econbiz.de/10011487400