In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an economic initiative with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though...

ABSTRACTThis study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key...

This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal...

This study looked at oil industry employees and Nigerians perceptions of Exxon Mobil and Shell Oil as socially responsible corporations and the role the two-step flow model of communication plays in shaping these publics impressions of the companies. Measures of participants perceptions of...

This is an international set of case studies in institutionalized communication control regarding Mass Media, comparing in the Constitution, written laws, and other national institutions the influence of the state regarding the production and function of mass communication and related values in...