It all starts with a sense of urgency -- Complacency and false urgency -- Increasing true urgency: one strategy, four tactics -- Tactic one: bring the outside in -- Tactic two: behave with urgency every day -- Tactic three: find opportunity in crises -- Tactic four: deal with "NoNo" -- Keeping...

Argues that companies must evolve on a regular basis in order to thrive in today's unpredictable economy, with a discussion of the factors that encourage stagnation and a plan that helps companies progress more successfully