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Corporate donations to the arts : philanthropy or advertising?
Frank, Björn; Geppert, Kurt - 2002
different from those which one would expect if sponsoring were merely a form of advertising. …
Persistent link: https://www.econbiz.de/10011436999
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Successful project sponsor behaviors during project initiation : an empirical investigation
Kloppenborg, Timothy J.; Manolis, Chris; Tesch, Debbie - In: Journal of managerial issues : JMI 21 (2009) 1, pp. 140-159
Persistent link: https://www.econbiz.de/10003830194
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Does sponsorship work in the same way in different sponsorship contexts?
Olson, Erik L. - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 180-199
Persistent link: https://www.econbiz.de/10003949208
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Corporate philanthropy in the Czech and Slovak Republics
Svítková, Katarína - 2006
Persistent link: https://www.econbiz.de/10003401399
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Efficiency of integrated sponsorship advertising
Dudzik, Thade; Gröppel-Klein, Andrea - In: Advertising and communication : proceedings 4th …, (pp. 193-203). 2005
Persistent link: https://www.econbiz.de/10003353801
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The role of sponsorship in a market entry strategy
Schulz, Olaf; Cornwell, Bettina T.; Weisenfeld-Schenk, … - In: Advertising and communication : proceedings 4th …, (pp. 223-230). 2005
Persistent link: https://www.econbiz.de/10003353819
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Corporate donations to the arts : philanthropy or advertising?
Frank, Björn - 2002
Persistent link: https://www.econbiz.de/10013436265
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Event-Marken-fit und Kommunikationswirkung : Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006
Nitschke, Axel (contributor) - 2006
Einfü hrende Grundlagen der Untersuchung -- Theoretische Fundierung der Analyse des Fit-Konstruktes im Kontext des Event-Marketings -- Empirische Untersuchung zur Event-Kommunikation vor dem Hintergrund derWM 2006 -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10013516636
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Corporate Donations to the Arts: Philanthropy or Advertising?
Frank, Björn; Geppert, Kurt - 2002
different from those which one would expect if sponsoring were merely a form of advertising. …
Persistent link: https://www.econbiz.de/10010260636