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~language:"eng"
~subject:"Verkaufsförderung"
~subject:"Verkaufspersonal"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
Verkaufspersonal
Sales promotion
1,720
Consumer behaviour
804
Konsumentenverhalten
804
Preismanagement
302
Pricing strategy
302
Einzelhandel
271
Retail trade
269
Theorie
179
Theory
179
Marketingmanagement
175
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167
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162
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162
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153
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134
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118
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116
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116
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112
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110
Internet marketing
109
Sales-promotion
103
Marketing
101
Rabatt
97
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96
Salespeople
89
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81
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81
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75
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75
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Usman, Osly
12
Neslin, Scott A.
10
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Mullin, Roddy
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Lambrecht, Anja
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Mehta, Dr. Neha
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Natter, Martin
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Econometrisch Instituut <Rotterdam>
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
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John Calmann and King Ltd <London>
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Kogan Page Ltd. <London>
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New England Council / Research Committee
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New York State College of Agriculture
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Progressive Grocer Magazine
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Reserve Bank of New Zealand
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Schottland / Government
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Thompson and Lichtner Co., Inc.
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of revenue and pricing management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
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ECONIS (ZBW)
1,721
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1
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
Saved in:
2
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
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3
The role of the buyer in mass merchandising
Belden, Donald L.
-
1971
Persistent link: https://www.econbiz.de/10000556181
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4
Supermarket merchandising and management
Peak, Hugh S.
;
Peak, Ellen F.
-
1977
Persistent link: https://www.econbiz.de/10000558155
Saved in:
5
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
6
Sales forecasting
Michael, George C.
-
1979
Persistent link: https://www.econbiz.de/10000615278
Saved in:
7
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000627352
Saved in:
8
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
9
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
10
Distribution of gains from research and promotion in multi-stage production systems : further results
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000168083
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