Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short‐term, profitability‐based aims. The need for stability throughout the commercial environment in the 1990s has led to the...

After discussing economic take-off in terms of sustainable development, the authors focus on employment creation in the Outer Islands. They describe how three long-term trends have given the employment issue special importance in the regions: an increase in the working-age population; a...