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SOCIAL MEDIA METRICS HOW TO MEASURE A ND OPTIMIZE YOUR MARKETING INVESTMENT JIM STERNE WILEY John Wiley & S o n s , Inc. Contents Foreword x Acknowledgments ...
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A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...
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Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: Welcome to the Future -- Welcome to Autonomic Marketing -- Welcome to Artificial Intelligence for Marketers -- Detect -- Decide -- Develop -- Whom Is This Book For? -- The Bright, Bright Future...
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