The paper reports and analyzes findings about how Ukrainian companies of different types of ownership adopt marketing concepts and organize their marketing activity during the transition from a command society to a market economy. Constraints to the adoption of marketing concepts are identified...

The paper reports and analyzes findings about how Ukrainian companies of different types of ownership adopt marketing concepts and organize their marketing activity during the transition from a command society to a market economy. Constraints to the adoption of marketing concepts are identified...

Recent studies have reflected the need to investigate the development of market orientation in the transitional economies under conditions of economic decline and great systemic change. However, the relationship between the level of market orientation and firm’s competitiveness in a turbulent...