Purpose – The purpose of this paper is to use principles from Tzu's The Art of War to develop a conceptual framework for the exploration of brand persuasion and the manufacturing of consumer consent and consumption. Design/methodology/approach – The conceptual framework is based upon formal...

Purpose – The purpose of this paper is to evaluate project‐based management in the context of interventions to initiate improved organisation performance. Design/methodology/approach – The work draws on literature from project management, change management (CM) and performance management....

Purpose – When comparing and contrasting features of the public service sector with those of the private service sector, the differences between the notions of customer and citizen, notable in the past, are now blurring. Whilst acknowledging the important differences that exist between the two...