//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Von E-Branding zu ONE-Branding
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebsanalyse
1
Brand
1
Brand management
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Kaufentscheidung
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Purchase decision
1
Studie
1
Unternehmensgründung
1
foundation of an enterprise
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Interview
1
Language
All
English
German
7
Undetermined
3
Author
All
Mei-Pochtler, Antonella
3
Barrios, Gaby
1
Bolden, Dylan
1
George, Erin
1
Gurzki, Hannes
1
Hanisch, Dorit
1
Liechtenstein, Heinrich von
1
Pietzcker, Dominik
1
Sajdeh, Rohan
1
Stadler, Susanne
1
more ...
less ...
Published in...
All
BCG - Publikationen
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Own the future : 50 ways to win from The Boston Consulting Group
1
Source
All
ECONIS (ZBW)
2
USB Cologne (business full texts)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What Goliath Can Learn from David : The Hidden Role Models in Value Creation and Entrepreneurship
Mei-Pochtler, Antonella
;
Liechtenstein, Heinrich von
; …
-
2000
A new study by The Boston Consulting Group (BCG) has shown that these companies are recording annual total returns to shareholders of over 100%, year after year.
Persistent link: https://www.econbiz.de/10005845369
Saved in:
2
Brand-centric transformation : balancing art and data
Bolden, Dylan
;
Mei-Pochtler, Antonella
;
Sajdeh, Rohan
; …
- In:
Own the future : 50 ways to win from The Boston …
,
(pp. 143-149)
.
2013
Persistent link: https://www.econbiz.de/10009762343
Saved in:
3
"Aspirational symbols of today's global society"
Mei-Pochtler, Antonella
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 97-108)
.
2018
Persistent link: https://www.econbiz.de/10012025104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->