We consider a dynamic model of conformity that permits both a conformist and non-conformist equilibrium. We provide conditions under which conformity can 'invade' a population. More precisely, starting from a non-conformist equilibrium, we show that the conformity of an arbitrarily small...

We model a simple dynamic process in which boundedly rational agents learn through their interactions with others. Of interest is to study the process of contagion where by one action 'spreads throughout the population' and becomes conventional. We vary the network of player interaction between...