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Accounting for common stockholders: an eclectic decision-making and motivational foundation
Gonedes, Nicholas J. - 1971
Persistent link: https://www.econbiz.de/10000578846
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The marketing information revolution
Blattberg, Robert C. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004196983
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Database Marketing : analyzing and managing customers
Blattberg, Robert C.; Kim, Py·ong-do; Neslin, Scott A. - 2008
Persistent link: https://www.econbiz.de/10004908427
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001
Persistent link: https://www.econbiz.de/10004613146
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Price-induced patterns of competition
Blattberg, Robert C. - In: Marketing science 8 (1989) 4, pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991
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Database models and managerial intuition : 50% model + 50% manager
Blattberg, Robert C. - In: Management science : journal of the Institute for … 36 (1990) 8, pp. 887-899
Persistent link: https://www.econbiz.de/10001094731
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The economy in transition
Blattberg, Robert C. (contributor);  … - 1976
Persistent link: https://www.econbiz.de/10000051904
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Sales Promotions
Blattberg, Robert C.; Briesch, Richard A. - In: The Oxford handbook of pricing management. 2012
Persistent link: https://www.econbiz.de/10012882265
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10001541902