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Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
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Constant exchange risk properties
Farquhar, Peter H.
- In:
Operations research
35
(
1987
)
2
,
pp. 206-214
Persistent link: https://www.econbiz.de/10001045843
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3
Pyramid and semicube decompositions of multiattribute utility functions
Farquhar, Peter H.
-
1974
Persistent link: https://www.econbiz.de/10002303550
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4
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
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