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Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie; Jacobsen, Robert - In: MSI reports : working paper series (2004) 1, pp. 129-151
Persistent link: https://www.econbiz.de/10009893407
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The persistence of abnormal returns
Jacobsen, Robert - In: Strategic management journal 9 (1988) 5, pp. 415-430
Persistent link: https://www.econbiz.de/10003584500
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Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
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How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie - In: Handbook of marketing and finance, (pp. 66-85). 2012
Persistent link: https://www.econbiz.de/10009552522
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Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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The theory and practice of myopic management
Mizik, Natalie - In: Journal of marketing research : JMR 47 (2010) 4, pp. 594-611
Persistent link: https://www.econbiz.de/10009234933
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Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10009893536
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10003201679
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Trading off value creation and value appropriation : the financial implications of shifs in strategic emphasis
Mizik, Natalie; Jacobson, Robert - 2002
Persistent link: https://www.econbiz.de/10001713794
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745