Purpose – This paper aims to elucidate perceptions of safe driving and social norms in relation to driving motorbikes in the Vietnamese context. Design/methodology/approach – A series of focus groups was undertaken in relation to driving practices from a number of groups: adolescents,...

In this paper, we use multiagent technology for social simulation of sociological micro-macro issues in the domain of electronic marketplaces. We argue that allowing self-interested agents to enable social reputation as a mechanism for flexible self-regulation during runtime can improve the...