Response latencies provide information about consumers' choice behavior in a conjoint choice experiment. The authors use filtered response latencies to scale the covariance matrix of a multinomial probit model and show that this leads to better model fit and holdout predictions, even if the...

Conjoint choice designs are frequently applied in practice, and often a base alternative is added to the design. When such a 'no-choice' base alternative is present in conjoint choice experiments a constant term should be added to the design ('X'-) matrix with attribute dummies when effects type...

The Dutch government has decided to gradually introduce a complex national road pricing system in the years 2012 to 2018. Existing car purchase taxes and the annual road taxes are to be replaced by a kilometre-based charging system. Several appraisal studies have been conducted to examine the...

The Dutch government has decided to gradually introduce a complex national road pricing system in the years 2012 to 2018. Existing car purchase taxes and the annual road taxes are to be replaced by a kilometre-based charging system. Several appraisal studies have been conducted to examine the...

We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...