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Research, development, and engineering metrics
Hauser, John R.
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1997
Persistent link: https://www.econbiz.de/10000977776
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Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Metrics to value R&D : an annotated bibliography
Hauser, John R.
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1996
Persistent link: https://www.econbiz.de/10000957473
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4
New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
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8
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pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Phenomena, theory, application, data, and methods all have impact
Hauser, John R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10011637137
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Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.
;
Shugan, Steven M.
-
1977
Persistent link: https://www.econbiz.de/10012235101
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8
Testing the Accuracy
Hauser, John R.
-
1977
Persistent link: https://www.econbiz.de/10012235102
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9
Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
Hauser, John R.
-
1977
Persistent link: https://www.econbiz.de/10012235103
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10
Intensity Measures of Consumer Preferences
Hauser, John R.
;
Shugan, Steven
-
1978
Persistent link: https://www.econbiz.de/10012235107
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