Purpose – The purpose of this paper is to explore consumers' attraction to the past and the experiential benefits associated with past‐related consumption practices. Design/methodology/approach – An interpretive study was undertaken using a heritage exhibition in Greece as an appropriate...

Purpose This research aims to explore and theorize the role of embodied practices – orchestrated by service providers – in the social production of servicescapes. It is claimed that the social character of the servicescape is shaped not only by narratives and materialities but also through...